AUDIT. WHAT FOR?
Contractors and Media Agencies sell media placement to clients.
The bigger sold volume Is, the better are financial results of contractor and agency.
BMP Media Audit is not media seller. BMP Media Audit provides clients ability of media placement purchasing on superior conditions based on media auditor experience.
Warranties for our clients – absence of interest.
Media tender accompaniment / maintenance
Accomplishment of the advertising campaign goals
On what stages media auditor can interfere ?
Media tender accompaniment
Audit of the media-deal parameters
Follow up audit
Assistance in organization and undertaking of the tender for choosing a media partner
Evaluation of the media-split/media-plan ( suggested by media partner) correspondence with the Client’s business tasks and market situation. Verification of media parameters declared by media agency
Evaluation of placement parameters suggested by the Client’s media partner. Recommendations on optimization and improvement
Checking up the actual fulfilment of all the media partner’s obligations