AUDIT. WHAT FOR?

Contractors and Media Agencies sell media placement to clients.

The bigger sold volume Is, the better are financial results of contractor and agency.

MEDIA SELLER

MEDIA FGENCIES

CLIENT

BMP Media Audit is not media seller. BMP Media Audit provides clients ability of media placement purchasing on superior conditions based on media auditor experience.

Warranties for our clients – absence of interest.

 

What problems are solved by media auditors ?
Media auditors make the comparison:
Between media agencies

Media tender accompaniment / maintenance

With conditions / parameters declared (planned)

Cost guarantees

With the previous periods results

Development

With plan

Accomplishment of the advertising campaign goals

With other advertisers

Pool

On what stages media auditor can interfere ?

Media tender accompaniment

Planning audit

Audit of the media-deal parameters

Follow up audit

Assistance in organization and undertaking of the tender for choosing a media partner

Evaluation of the media-split/media-plan ( suggested by media partner) correspondence with the Client’s business tasks and market situation. Verification of media parameters declared by media agency

Evaluation of placement parameters suggested by the Client’s media partner. Recommendations on optimization and improvement

Checking up the actual fulfilment of all the media partner’s obligations

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